
At Believe, we believe every problem has a solution. But every problem we support people with needs to start with a healthy relationship with themselves, so we focus on that first. We work with individuals to develop self awareness, self compassion and emotional stability as the foundation for all other change. Through a trauma informed and person centred approach, we help people understand their own patterns, needs and strengths so they can build a healthier, more supportive relationship with themselves.


At the heart of this work is our SEA™, the Self Esteem Approach™. SEA™ is not a single intervention but a flexible offer, so people can begin where they feel ready and move at their own pace.

The 15 Minute Self Esteem Reset
A great place to start. Our practical guide offers quick, simple techniques to calm the nervous system, soften negative self talk and help you feel calmer, more confident and more grounded, starting today.
Frequently asked questions
What is the Self Esteem Approach™ (SEA™)?
SEA™ is a framework created by Joanne King that places self esteem, self worth and identity at the centre of support. Rather than focusing only on the problem or behaviour, it helps people build a healthier relationship with themselves so change becomes possible and sustainable.
Who is SEA™ for?
SEA™ is for anyone struggling with low self worth, life transitions, recovery, relationships or emotional wellbeing. It also supports teams working with people in vulnerable or complex circumstances across health, social care, criminal justice, education and the voluntary sector.
How is SEA™ delivered?
You can access SEA™ as a self led course you work through in your own time, or as a 12 to 16 week one to one therapeutic programme delivered by a specialist practitioner. Both routes are trauma informed and paced around you.
Do I need a diagnosis to access SEA™ support?
No. SEA™ is a strengths based, non clinical approach. You do not need a diagnosis or referral. If you feel your self esteem is holding you back, that is enough to start.
How is SEA™ different from traditional therapy?
SEA™ is not a single intervention. It is a flexible framework that combines self awareness, self compassion and practical tools with elements of CBT, DBT and person centred practice, always leading with self esteem as the foundation for change.
Other ways we support

SEA Change, our healthy relationships and behaviour change programme. Understanding yourself is the foundation for every other relationship, helping you identify healthy and harmful patterns and build strong boundaries.

RISE, Recovery, Identity, Self-Esteem & Empowerment. Building self-esteem for lasting recovery.

Fresh Thinking, our specialist eating disorder service. Trauma informed support for those affected by eating disorders, and the families walking alongside them.

ELEVATE, Empowerment, Learning, Employability, Values, Aspiration, Talent & Esteem. Building self-esteem. Creating opportunities.
Want to talk it through?
Reach out, we respond to every message personally.
